In China it is possible, Michael Sandel writes in his new book What Money Can’t Buy: The Moral Limits of Markets, to hire the Tianjin Apologizing Company to apologize on your behalf to that person you can’t bring yourself to even speak to. This sort of thinking–made possible by the crowding out of actual values to market ones–belies a certain attitude that I think is at the very least troubling: namely, that everything is for sale. Because some things clearly aren’t, or at least shouldn’t be.
So, naturally, it was a bit unsettling seeing this sign at the business school–essentially seeing something that should have intrinsic value trying to be given an extrinsic incentive. There is no value, belief, tradition, or whatever that won’t respond to money, or so the economists & the folks at the WSJ think. But in a rare moment of insight, Jonathan Long of the WSJ had this to say about the standard economic view:
“This is a depressingly reductive view of the human experience. Men will die for God or country, kinship or land. No one ever picked up a rifle and got shot for optimal social utility. Economists cannot account for this basic fact of humanity. Yet they have assumed a role in society that for the past 4,000 years has been held by philosophers and theologians. They have made our lives freer and more efficient. And we are the poorer for it.”